Evolving a Brand

Brand evolution is a form of strategy that companies and businesses should strive to adapt to stay relevant in a rapidly changing environment. IBM’s evolution is caused by indicators in the field of technology and its stakeholders. While McDonald’s went from selling burgers and fries, to selling an array of fast food favorites. Changes that have kept both companies relevant today. … More Evolving a Brand

5 Tips for Newbie Social Media Users

Social media is constantly evolving, and it is important to know the basic principles to move forward. There are so many tactics to implement social media. Below are some of my basics of social media and are my constant go tos. The challenges, the channels and audience might change, but the foundations will stay the same. It’s important to understand the very basics of social media, before jumping into the more complex and more fun concepts! … More 5 Tips for Newbie Social Media Users