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Join a conversation on social media and branding strategy. … More Social Media Strategy
Guy Kawaski and Peg Fitzpatrick “The Art of Social Media” is the only book you need to read to learn or brush up on social media. Whether you are new to the social media game or an expert, I highly suggest you read this book. It provides tips for all levels. I mentioned in my last post the need for theory to bring home the … More Quick Guide to the Art of Social Media
The proliferation of social media has forced marketing strategies to evolve for companies that want to grow their brand. The strategies used today have shifted from a traditional broadcast method of marketing to a more dynamic strategy due to social media. The strategies that were once applied for marketing have been revolutionized from a one way relationship, from business to consumer, to a non-linear approach in some cases, starting from the consumer. … More 4 Social Media Tips for Growing your Business
The REALLY method is, in my mind, the best tool for analyzing social media in a holistic approach or you can use the REALLY method for each social media application. As long as you’re constantly Researching, Engaging, Analyzing Analytics, Listening, Learning and being YOU, social media will be easy for your brand and its success. … More Social Media Made Easy: the REALLY Framework
How do you cut through all of the noise on social media? The answer: cluster tweeting! As a consumer on social media, our communities are constantly growing. We get new followers on Twitter, make new connections on LinkedIn, find new people to follow on Pinterest and find “old” friends on Facebook. But as a … More Cluster Tweeting for Cutting Through the Noise on Social Media
Last week I wrote a blog about the importance of Influencers. I wanted to follow up with some easy ways to track your Influencers online. There are so many tools out on the web today to track down people to follow, but here are a few of my weekly go-tos. Simple Google Search- Google is … More 5 Ways to Find Influencers on Twitter