Social Media Organizational Structure: the Employee Advocate

In a world where social media has really taken over industries and communications, a lot of organizations are still trying to understand the best organizational structure for their social media. Many brands still believe that creating a social media team as its own silo is the best approach. This is the furthest from the truth. Social media … More Social Media Organizational Structure: the Employee Advocate

3 Steps to Strategic Blogging

Blogging is a glorious way to create content. Not only is it great for SEO, but it also gives your brand some validity in your value proposition. The biggest challenge for blogging is being strategically organized and creative, while writing good content. However, if you are organized and follow some of these steps below your brand can strategically create content online so you can be found. … More 3 Steps to Strategic Blogging

Customer Experience: 10 Tips to Create Customer Loyalty

Years ago I heard about AJ Bombers, a restaurant in Milwaukee, and their Foursquare strategy. Since then, in every one of my social media classes I bring a case on AJ Bombers. By using Foursquare, AJ Bombers increased their sales by 110%. Yes, you read that right, 110% increase in Sales by using a geotagging service. If you are looking to see the direct connection between social media and ROI, even back in 2010, Foursquare would give you direct results. … More Customer Experience: 10 Tips to Create Customer Loyalty

Social Media for Beginners

Social media is extremely hard to get off the ground and learn. Understanding social media can be extremely difficult, especially because there are so so so so so many different social media sites and such content overload. However, once you get the hang of it and realize that you probably are already doing half the work, it becomes so simple. Let’s start with this simple question: Do you read articles, watch videos or look at infographics or pictures on the internet on your phone or computer? … More Social Media for Beginners

Social Media Made Easy: the REALLY Framework

The REALLY method is, in my mind, the best tool for analyzing social media in a holistic approach or you can use the REALLY method for each social media application. As long as you’re constantly Researching, Engaging, Analyzing Analytics, Listening, Learning and being YOU, social media will be easy for your brand and its success. … More Social Media Made Easy: the REALLY Framework

Cluster Tweeting for Cutting Through the Noise on Social Media

  How do you cut through all of the noise on social media? The answer: cluster tweeting! As a consumer on social media, our communities are constantly growing. We get new followers on Twitter, make new connections on LinkedIn, find new people to follow on Pinterest and find “old” friends on Facebook. But as a … More Cluster Tweeting for Cutting Through the Noise on Social Media

Evolving a Brand

Brand evolution is a form of strategy that companies and businesses should strive to adapt to stay relevant in a rapidly changing environment. IBM’s evolution is caused by indicators in the field of technology and its stakeholders. While McDonald’s went from selling burgers and fries, to selling an array of fast food favorites. Changes that have kept both companies relevant today. … More Evolving a Brand

5 Tips for Newbie Social Media Users

Social media is constantly evolving, and it is important to know the basic principles to move forward. There are so many tactics to implement social media. Below are some of my basics of social media and are my constant go tos. The challenges, the channels and audience might change, but the foundations will stay the same. It’s important to understand the very basics of social media, before jumping into the more complex and more fun concepts! … More 5 Tips for Newbie Social Media Users